Hi, and welcome 👋🏽

I am Cindy, a London-based UX designer at HomeServe Now originally from the land of cheese and windmills🇳🇱. I am happiest during my day job when I can feed my natural curiosity by chatting with users, collaborating in a lean or agile environment, and facilitating stakeholder design workshops.

To me, UX is about humanizing technology. I believe that by creating simple, inclusive, and intuitive design experiences that answer user needs can improve the quality of people's lives.


In a past life, I worked in the digital performance marketing industry where I honed my quantitative data analysis skills and before that I ran my own wholesale company, making me aware and understand what it takes to run a business. Both experiences influence how I problem solve and create design solutions that are not just desirable (users), but also viable (business) and feasible (tech)

In my spare time, [before the pandemic] you'd use to find me at industry events, attempting to complete various design & non-design-related courses, traveling to eat, and riding my longboard around east London.

Thanks for stopping by.