I am Cindy, a Zurich-based UX designer at Smallpdf.com from the Netherlands. I am at my best when I'm close to users: uncovering friction, framing opportunities, collaborating with teams in open and supportive environments, and facilitating stakeholder workshops that move work forward with clarity.

For me UX is about humanizing technology. I focus on creating simple, intuitive experiences that address real needs and make everyday interactions with tech feel a little lighter.
 
Earlier in my career, I worked in digital performance marketing, which strengthened my quantitative and analytical thinking. Before that, I ran my own wholesale business in London, where I learned to navigate trade-offs, resource constraints, and the practical decisions required that keep a business running. These experiences shape how I design solutions that balance user needs with business and technical realities.

Outside of work, I parent and travel to find great food.

Thanks for stopping by.