Hi, I'm Cindy
I'm a Staff Product Designer based in Zürich, leading Growth initiatives across integrations, AI tools that drive organic acquisition, and usage-limitation flows to improve retention and conversion for millions of daily users at Smallpdf. I design clear, scalable product experiences that make working with documents effortless.
​With a background in SaaS, e-commerce and marketplace products, I bring a clarity-driven, pragmatic approach to solving complex problems. I collaborate closely with senior stakeholders, product and engineering teams to align user needs with business goals and deliver measurable impact.
Selected work
Recent high-impact product design
What colleagues say about working with me
“Her work on our information architecture was excellent, but even more impressive was how she explained the reasoning behind it. She built trust, earned stakeholder buy-in, and aligned the organisation through clear, structured communication.”
-Ankur , CTO
“Her facilitation of our Secured Payments design sprint gave the team 6 months worth of clarity and alignment. She created an environment where everyone could contribute and guided us with structure and confidence. This kind of work transforms a group into a mission-aligned team.”
“She’s a strong communicator who connects easily across teams. She listens well, speaks up when it matters, and brings people together. She’s the glue that enables cross-functional collaboration and a healthy team culture.”
-Daphne, Head of UX
-Jean-Loïc, Senior PM