My journey into UX
To me, UX is about humanizing technology. I believe that by creating inclusive, accessible, easy and intuitive design experiences that answers to user needs can improve the quality of people's lives. I am beyond excited and consider myself lucky to have been able to take the leap and transition from digital marketing and customer success into UX!
Illustrated here you see my roughly 9-year career journey to date, slowly but steadily nurturing my passion for UX.
Once upon a time, I interned at Walt Disney Florida, US where I experienced the power of storytelling quite literally and learned about delivering personalised customer experiences.
I graduated in Rotterdam, NL where I studied International Business and Marketing and learned about consumer
behaviour, market research and psychology.
My curiosity led me to travel solo for half a year. Having never been to Asia before nor had I travelled by myself this proved to have a lasting impact on me. 'Outside-my-comfort-zone' was pretty much like a constant state of being, also it was during this time I became a massive foodie. 🍜
Then in 2010 I took up an opportunity to move to London, by joining a family wholesale fashion business as one of the co-founders. Being the general manager, i.e., jack-of-all-trades I had to learn how to creatively problem solve pronto.
After 5 years I moved on and started working for digital marketing software providers/agencies who tracked online customer journeys. As an account manager, I analysed data to present optimisation solutions to e-commerce clients.
Staying in the same industry but now as a Customer Success Manager, I was project managing internal product, integrations and customer support teams. Here I learned about product, user research and facilitating workshops for my portfolio of travel, retail, and service subscription based clients.
Being introduced to UX and Product, I was instantly curious to know and learn more. All of the sudden I felt like I had this renewed energy and after extensive research, meetups and workshops I decided to quit my job and join General Assembly for 3 months in 2018 to take the fulltime UX immersive course and practice design thinking.
How to make live
How to Focus on what Matters Every Day'
by Jake Knapp and John Zeratsky
Find me volunteering at UXPA's next monthly event in London!